Experience

July 2011-Present                     The Mental Health Association of New York City                      New York, NY

Director of Communications and Marketing

•   Responsible for all print and online marketing materials
•   Write speeches, OpEds, Letters to the Editor and other correspondence for President/CEO
•   Manage outside media relations firm to conceptualize and coordinate press outreach

Web Communications Manager

•   Write and edit online content and develop institutional vision on the web
•   Coordinate IT and Communication department efforts on new homepage design

•   Lead internal focus groups to report consensus

•   Create special websites for holidays, development initiatives, admissions programs, and alumni events

•   Recognized by Jewish News Agency for top MLK Day website among Jewish organizations

•   Designed fundraising video and holiday eCards in house, saving $60,000 in total costs
•   Initiated YouTube video series, resulting in 20,000+ hits in one year
•   Wrote and delivered Web Writing seminar to staff and social media strategy lesson for students
•   Oversee Administrative Assistant and Project Coordinator on special projects

Feb 2007-Apr 2008                                    Susan Blond, Inc.                                                     New York, NY

Marketing and New Business Development Manager

•    Wrote customized, analytical and detailed media relations proposals for prospective clients
•    Created strategic e-marketing program for media and entertainment industry distribution
•    Managed and developed company website content
•    Increased average monthly revenue 15% through higher value client signings

Jan 2006-Dec 2006                                        Humanscale                                                          New York, NY

Marketing Specialist

•    Created new content for all public webpages, edit visual layouts and oversee all updates
•    Wrote all corporate press releases, NPA’s and training manuals for department
•    Planned and coordinated visual marketing program for use in product literature
•    Developed and managed convention / tradeshow program
•    Hired and managed Marketing Assistant and Web Designer

Associate Marketing Manager

•    Created and managed marketing / advertising campaigns for new and established titles and series
•    Coordinated and edited annual & quarterly catalogs for worldwide distribution
•    Developed successful in-house discount program for 25 tradeshows annually
•    Devised new lead generation program, resulting in a 150%  increase in viable leads
•    Co-managed 15-person national sales team contributing $1.2M to bottom line revenue
•    Top Convention Salesperson 2004 and 2005

Sales / Marketing Coordinator

•    Processed customer book inquiries for national sales team
•    Coordinated tradeshow focused marketing campaigns
•    Increased convention revenue in excess of 15-20% via direct sales
•    Awarded a 2004 Corporate Achievement Award for Community Service

Columbia University                                MS- Journalism (Magazine Writing), 2009                                New York, NY