EXPERIENCE

Web Communications Manager

•   Write and edit all website content; coordinate new layout and style for online branding initiatives
•   Diversify e-marketing program to drive traffic and build brand awareness
•   Create special websites for holiday promotions, initiatives. Recognized by Jewish News Agency for top Dr. Martin
     Luther King, Jr. Day website among Jewish organizations
•   Designed holiday eCard in house, saving $10,000 over previous year
•   Initiated student video series, resulting in 12,000+ hits on branded YouTube channel in less than one year
•   Wrote and delivered seminar on writing for the web to staff and social media seminar to students
•   Professional photography and video work, as needed
•   Oversee Administrative Assistant and Project Coordinator on special projects

Feb 2007-Apr 2008                                    Susan Blond, Inc.                                                     New York, NY

Marketing and New Business Development Manager

•    Wrote customized, analytical and detailed media relations proposals for prospective clients
•    Created strategic e-marketing program for media and entertainment industry distribution
•    Managed and developed company website content
•    Increased average monthly revenue 15% through higher value client signings

Jan 2006-Dec 2006                                        Humanscale                                                          New York, NY

Marketing Specialist

•    Created new content for all public webpages, edit visual layouts and oversee all updates
•    Wrote all corporate press releases, NPA’s and training manuals for department
•    Planned and coordinated visual marketing program for use in product literature
•    Developed and managed convention / tradeshow program
•    Hired and managed Marketing Assistant and Web Designer

Associate Marketing Manager

•    Created and managed marketing / advertising campaigns for new and established titles and series
•    Coordinated and edited annual & quarterly catalogs for worldwide distribution
•    Developed successful in-house discount program for 25 tradeshows annually
•    Devised new lead generation program, resulting in a 150%  increase in viable leads
•    Co-managed 15-person national sales team contributing $1.2M to bottom line revenue
•    Top Convention Salesperson 2004 and 2005

Sales / Marketing Coordinator

•    Processed customer book inquiries for national sales team
•    Coordinated tradeshow focused marketing campaigns
•    Increased convention revenue in excess of 15-20% via direct sales
•    Awarded a 2004 Corporate Achievement Award for Community Service